Press Release

ASTRI Tech Applied Summit 2025: Samuel Lam Invited as Thematic Session Keynote Speaker

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ASTRI Tech Applied Summit 2025: Samuel Lam Invited as Thematic Session Keynote Speaker

Sky Is the Limit - Unlocking the Low-altitude Economy Development

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Hong Kong Economic Times Interview: REIGN's Art Luxury Brand Business 5.0 Strategy in the Post-Pandemic Era

Samuel Lam, CTO of REIGN, stated that the brand is dedicated to integrating Western art IP into National Brand in China. This innovative con

TVB News : Elevating Healthcare: The Future of Drone Medical Delivery in Hong Kong

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TVB News : Elevating Healthcare: The Future of Drone Medical Delivery in Hong Kong

Samuel Lam highlighted that drone medical delivery is referred to as the "lifeline," and its potential in emergency medical situations canno

Hong Kong International Airport Presents the World’s First Airport Indoor Drone Show This Christmas!

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Hong Kong International Airport Presents the World’s First Airport Indoor Drone Show This Christmas!

This Christmas season, experience a groundbreaking event at Hong Kong International Airport—the world's first-ever drone performance within

Celebrating Innovation: A Spectacular Drone Show by HKBU Students

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Celebrating Innovation: A Spectacular Drone Show by HKBU Students

Today, our team successfully executed a breathtaking drone light show, a project that fills me with immense pride. I had the distinct honor

Low-Altitude Economy: "Drone Takeoff Reliability Index" and "Drone Satellite Signal Anti-Jamming" R&D Projects

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Low-Altitude Economy: "Drone Takeoff Reliability Index" and "Drone Satellite Signal Anti-Jamming" R&D Projects

Samuel highlights that We are entering an era of cross-boundary collaboration, and we look forward to working hand in hand with the governme

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X Social Group Invited as Drone Exhibitor at DX Design Hub Launching December 4, 2024

X Social Group has been invited to participate as a drone exhibitor, showcasing the history and development of the low-altitude economy.

ViuTV Interview: Can Hong Kong Pioneer the Low-altitude Economic Revolution with Drones?

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ViuTV Interview: Can Hong Kong Pioneer the Low-altitude Economic Revolution with Drones?

X Social Group CEO Lam Hon-yuen, along with drone performance partners Yeung Chan-zhun and Leung Hon-kit, were interviewed on Viu TV Program

New Quality Productivity Forces Era: How Artificial Intelligence Drives Economic Transformation Summit

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New Quality Productivity Forces Era: How Artificial Intelligence Drives Economic Transformation Summit

The low-altitude economy encompasses not only drone performances but also logistics, emergency medical deliveries, air taxis, and aviation

Technology Leading the Way: The Application Prospects of Low-altitude Economy in Hong Kong 2025

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Technology Leading the Way: The Application Prospects of Low-altitude Economy in Hong Kong 2025

The "Hong Kong Low-altitude Economy Development Forum 2025," executed by the Hong Kong Productivity Council, organized by HKSC and funded by

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Hong Kong Retail Outlook 2025 - Brand Breakthrough in the Era of Victoria Harbour's Major Economic Activities

The conference featured experts from JLL sharing in-depth analyses of retail trends in Hong Kong and insights into 2025; representatives fro

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Illuminating the Art Tech Future: X Social Group Awarded "Asia's Most Accomplished Brand"

X Social Group to be honored with the title of "Asia Most Accomplished Brand Award." This recognition is not only an affirmation of our effo

Ta Kung Pao : Samuel Lam Explores Hong Kong's Potential as a "City in the Sky" and the Low Altitude Economy

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Ta Kung Pao : Samuel Lam Explores Hong Kong's Potential as a "City in the Sky" and the Low Altitude Economy

As Samuel Lam noted, while Hong Kong faces challenges in developing the low-altitude economy, we possess unique advantages in finance, law,

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Samuel Lam, CEO of X Social Group, to Deliver Keynote Address at HKTDC Hong Kong International Outdoor and Tech Light Expo

X Social Group is proud to announce that Mr. Samuel Lam, CEO, has been invited as the keynote speaker for the "Spotlighting on Architainmen

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Policy Address 2024: Supporting the Low-Altitude Economy and Advancing Drone Shows – Interview with the CEO of X Social Group by TVB News & SCMP

Policy Address 2024: Supporting the Low-Altitude Economy and Advancing Drone Shows – Interview with the CEO of X Social Group by TVB News &

NOW TV News : Recommendations for the Policy Report to Focus on Talent Development Strategies in Hong Kong's Low Altitude Economy

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NOW TV News : Recommendations for the Policy Report to Focus on Talent Development Strategies in Hong Kong's Low Altitude Economy

Lam Hon Yuen Samuel, CEO of an Art Tech company, pointed out that the company is involved in the low-altitude economy and has recently parti

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SCMP Interview : X Social Group Unveils Groundbreaking Initiative to Elevate Drone Show Safety Standards

In a recent interview with the South China Morning Post (SCMP), Mr. Samuel Lam, CEO of X Social Group, announced the establishment of a spec

Igniting the Night: St. Paul Convent School's Student-Created Drone Show Illuminates 170 Years of Inspiration and Innovation"

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Igniting the Night: St. Paul Convent School's Student-Created Drone Show Illuminates 170 Years of Inspiration and Innovation"

In a landmark celebration of its 170th anniversary, St. Paul Convent School transformed Hong Kong’s Victoria Harbour into a canvas of light

SCMP Interview: Emphasizing Safety in Drone Shows Through Industry Standards

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SCMP Interview: Emphasizing Safety in Drone Shows Through Industry Standards

Samuel Lam Hon-yuen, CEO of X Social Group, emphasized the company's commitment to safety in drone shows. He explained that local organizers

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TVB News Interview: Insights from X Social Group CEO Samuel Lam and Aviation Expert Dr. Wen on Drone Reliability and Weather Interference

Samuel Lam, CEO of X Social Group, addressed challenges faced in drone operations, particularly those arising from adverse weather condition

A Spectacular Fusion: National Day 75th Anniversary Fireworks and Drone Show Over Victoria Harbour! - TVB News

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A Spectacular Fusion: National Day 75th Anniversary Fireworks and Drone Show Over Victoria Harbour! - TVB News

This combination of technology and art not only elevates Hong Kong's international image but also contributes significantly to the local eco

Experience the Victoria Harbour Sailing Parade with CHAGEE 霸王茶姬

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Experience the Victoria Harbour Sailing Parade with CHAGEE 霸王茶姬

Get ready for an unforgettable maritime adventure as HKVC Voyages Club partners with X Social Group to present the spectacular Victoria Harb

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South China Morning Post Interviews Samuel Lam of X Social Group on the Brand Value of Drone Light Shows

[24th Sept 2024] South China Morning Post (SCMP) features an insightful interview with Samuel Lam, CEO of XSocial Group, highlighting...

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X Social Group CEO Samuel Lam Selected as Marketer of the Year 2024 by HKIM

Mr. Samuel Lam emphasized that as marketing professionals, we must possess flexible thinking and cross-platform creative capabilities to tru

ChinaDaily : A Glimpse into the Future: Samuel Lam Hon Yuen on Drone Light Shows and the GBA's Low-Altitude Economy"

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ChinaDaily : A Glimpse into the Future: Samuel Lam Hon Yuen on Drone Light Shows and the GBA's Low-Altitude Economy"

Samuel Lam Hon-yuen, CEO of X Social Group, has extended his heartfelt appreciation to China Daily for the opportunity to participate in an

Navigating Challenges: Samuel Lam’s Inspiring Path to Entrepreneurial Success by HKBU Outstanding Alumni Interview

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Navigating Challenges: Samuel Lam’s Inspiring Path to Entrepreneurial Success by HKBU Outstanding Alumni Interview

Mr. Samuel Lam Hon Yuen, the dynamic CEO of X Social Group, shared his remarkable journey and the pivotal experiences that shaped his entrep

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X Social Group CEO Mr. Samuel Lam Hon Yuen to Discuss Drone Light Show Market Trends in HK on Metro Radio Financial Channel

Mr. Samuel Lam Hon Yuen, CEO of X Social Group Ltd, is honored to return to the Metro Radio studio after a two-year hiatus. He has co-hosted

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X Social Group CEO Mr. Samuel Lam to Speak at Cyberport DELF 2024, Honored with Digital Entertainment Leader Award

Mr. Lam has participated in a panel discussion titled "The Role of Public Entertainment in Cultural Tourism and Night Economy." The panel ha

Exploring the Feasibility of Implementing a Low-Altitude Economy in Hong Kong

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Exploring the Feasibility of Implementing a Low-Altitude Economy in Hong Kong

Mr. Lam emphasized that the potential benefits of drone technology in specific applications, such as medical services, emergency response,

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X Social Group's Continued Commitment to Advancing Hong Kong's Higher Education and Community

Mr. Lam expresses profound gratitude for the opportunity to collaborate with this distinguished group of business leaders, all united in the

Hong Kong Embraces the Future of Mega Events: Sea, Air, and Land Showcasing the City's Captivating Blend of Arts, Culture, and Technology

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Hong Kong Embraces the Future of Mega Events: Sea, Air, and Land Showcasing the City's Captivating Blend of Arts, Culture, and Technology

CEO Samuel Lam mentioned that Hong Kong has made concerted efforts to curate a diverse array of events that cater to the discerning tastes

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X Social Group Proudly Supports the Voyages Cup Greater Bay Area City League (Summer) 2024 and the Celebration of Hong Kong's Return to Mainland Sailing Parade

The Voyages Cup, the largest sailing race in the Greater Bay Area, was held on June 29-30, 2024. The event was organized by Voyages Cup (HKV

REIGN Fusing Noble Delicacy, Artistry, and Technology: Elevating Product Value and Captivating Discerning Customers. Promoting Cross-cultural Collaboration and IP to Expand Global Market Reach

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REIGN Fusing Noble Delicacy, Artistry, and Technology: Elevating Product Value and Captivating Discerning Customers. Promoting Cross-cultural Collaboration and IP to Expand Global Market Reach

Samuel, emphasizing the significance of this intellectual property collaboration, underscores how "Moutai symbolizes Chinese culture, while

Art-Tech Fusion: Crafting Brands that Resonate with the New Generation's Demands

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Art-Tech Fusion: Crafting Brands that Resonate with the New Generation's Demands

Samuel Lam Hon Yuen, the host, proposes that companies and organizations consider organizing "aerial art" events as a means of capturing att

Unleashing the Creative Revolution: REIGN's Web3 Project Makes Waves in Hong Kong

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Unleashing the Creative Revolution: REIGN's Web3 Project Makes Waves in Hong Kong

Samuel Lam Hon Yuen, CTO of REIGN, astutely recognized the substantial appreciation potential inherent in Maotai, an esteemed Chinese liquor

Unleash Your Business' Potential: Leveraging Art Technology in Hong Kong's Captivating Cultural Fusion

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Unleash Your Business' Potential: Leveraging Art Technology in Hong Kong's Captivating Cultural Fusion

X Social Group has created classic cases in Hong Kong's art technology field, including the Hong Kong Arts Festival's Metaverse Art Theater,

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XSocial, Reign and the Belvedere Museum Vienna Host Exclusive Soirée at K11 Musea Hong Kong

Samuel Lam Hon Yuen, CTO of REIGN, officially announced the partnership between REIGN and the Belvedere Museum Vienna.

Samuel Lam responded to questions regarding the economic benefits of drone light shows during an interview with TVB News and Finance Magazine 02Mar2024

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Samuel Lam responded to questions regarding the economic benefits of drone light shows during an interview with TVB News and Finance Magazine 02Mar2024

Samuel Lam responded to questions regarding the economic benefits of drone light shows during an interview with TVB News and Finance Magazin