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Press Release


Wen Wei Po Editorial : Building a Low-Altitude Economy Circle in the Bay Area to Enhance Industrial Upgrading Momentum.
At the ASTRI Applied Technology Summit 2025, Samuel Lam proposed the concept of a "15-minute cross-border low-altitude economic corridor in the Bay Area.


La Mer Drone Light Show: A Symphony of Art and Technology Illuminating the Night Sky
This drone light show was more than just a performance; it was a perfect fusion of technology and art. Through advanced drone control and li


Now TV 時事全方位: Launch of Low-Altitude Economy Regulatory Sandbox Pilot Projects: A New Catalyst for Hong Kong's Growth
Samuel Lam Hon Yuen, CEO of X Social Group, emphasizes that drone performances are significant not only as visual spectacles but also as key


Hong Kong Institute of Marketing Presents: The “Panda Economy” Meets Mega Event Economy and Low Altitude Economy, with the Power of TVB - New Opportunities Are Coming!
Hong Kong, this vibrant international metropolis, is welcoming unprecedented development opportunities! With the rising popularity of the


Hong Kong General Chamber of Commerce Forum: The Sky Revolution in Hong Kong! How eVTOL and the Low-Altitude Economy Are Reshaping the Future of Cities
Hong Kong will become an important case in the global low-altitude economy!” From the Victoria Harbour light show to indoor drone displays a


Illuminating the Brand Future with Tech Art: Successful Case of Drone Light Show
X Social Group is actively promoting the establishment of commercialization standards for the low-altitude economy in the Greater Bay Area.

Drones Dance at AsiaWorld-Expo: Celebrating McDonald's Half-Century of Innovation and Sentiment
With precise drone choreography, we wove McDonald's legends and stories into a moving historical tapestry. The drones collaborated to create


Innovative Experience and Emotional Connection: Coca-Cola Drone Spectacle Pioneers New Marketing Trends in Hong Kong
Coca-Cola’s drone spectacle exemplifies the seamless fusion of technology and marketing, while highlighting the vast potential of the "exper


Low Altitude Economy: Unveiling Hong Kong's Drone Show – How Thousands of Drones Dance in the Sky?
Drones are not ordinary toys; they are registered and approved by the Hong Kong Civil Aviation Department. Each drone is equipped with high-

Hong Kong's Low-Altitude Economy Development: Opportunities and Challenges – Leveraging the "Super Connector" Role to Drive Greater Bay Area Collaborative Innovation
Lam Hon Yuen stated that the low-altitude economy will revolutionize traditional ground-based logistics and service models, creating a three

Wen Wei Po Exclusive Interview: X Social Group Aligned with National Low-Altitude Economic Policies to Advance Cross-Industry Business
X Social Group, headquartered in Hong Kong, is an art technology and marketing company with over 12 years of expertise and experience in bra


Technology Leading the Way: The Application Prospects of Low-altitude Economy in Hong Kong 2025
The "Hong Kong Low-altitude Economy Development Forum 2025," executed by the Hong Kong Productivity Council, organized by HKSC and funded by


ASTRI Tech Applied Summit 2025: Samuel Lam Invited as Thematic Session Keynote Speaker
Sky Is the Limit - Unlocking the Low-altitude Economy Development


Hong Kong Economic Times Interview: REIGN's Art Luxury Brand Business 5.0 Strategy in the Post-Pandemic Era
Samuel Lam, CTO of REIGN, stated that the brand is dedicated to integrating Western art IP into National Brand in China. This innovative con


TVB News : Elevating Healthcare: The Future of Drone Medical Delivery in Hong Kong
Samuel Lam highlighted that drone medical delivery is referred to as the "lifeline," and its potential in emergency medical situations canno


Hong Kong International Airport Presents the World’s First Airport Indoor Drone Show This Christmas!
This Christmas season, experience a groundbreaking event at Hong Kong International Airport—the world's first-ever drone performance within


Celebrating Innovation: A Spectacular Drone Show by HKBU Students
Today, our team successfully executed a breathtaking drone light show, a project that fills me with immense pride. I had the distinct honor


Low-Altitude Economy: "Drone Takeoff Reliability Index" and "Drone Satellite Signal Anti-Jamming" R&D Projects
Samuel highlights that We are entering an era of cross-boundary collaboration, and we look forward to working hand in hand with the governme


X Social Group Invited as Drone Exhibitor at DX Design Hub Launching December 4, 2024
X Social Group has been invited to participate as a drone exhibitor, showcasing the history and development of the low-altitude economy.


ViuTV Interview: Can Hong Kong Pioneer the Low-altitude Economic Revolution with Drones?
X Social Group CEO Lam Hon-yuen, along with drone performance partners Yeung Chan-zhun and Leung Hon-kit, were interviewed on Viu TV Program


New Quality Productivity Forces Era: How Artificial Intelligence Drives Economic Transformation Summit
The low-altitude economy encompasses not only drone performances but also logistics, emergency medical deliveries, air taxis, and aviation


Hong Kong Retail Outlook 2025 - Brand Breakthrough in the Era of Victoria Harbour's Major Economic Activities
The conference featured experts from JLL sharing in-depth analyses of retail trends in Hong Kong and insights into 2025; representatives fro


Illuminating the Art Tech Future: X Social Group Awarded "Asia's Most Accomplished Brand"
X Social Group to be honored with the title of "Asia Most Accomplished Brand Award." This recognition is not only an affirmation of our effo


Ta Kung Pao : Samuel Lam Explores Hong Kong's Potential as a "City in the Sky" and the Low Altitude Economy
As Samuel Lam noted, while Hong Kong faces challenges in developing the low-altitude economy, we possess unique advantages in finance, law,


Samuel Lam, CEO of X Social Group, to Deliver Keynote Address at HKTDC Hong Kong International Outdoor and Tech Light Expo
X Social Group is proud to announce that Mr. Samuel Lam, CEO, has been invited as the keynote speaker for the "Spotlighting on Architainmen

Policy Address 2024: Supporting the Low-Altitude Economy and Advancing Drone Shows – Interview with the CEO of X Social Group by TVB News & SCMP
Policy Address 2024: Supporting the Low-Altitude Economy and Advancing Drone Shows – Interview with the CEO of X Social Group by TVB News &

NOW TV News : Recommendations for the Policy Report to Focus on Talent Development Strategies in Hong Kong's Low Altitude Economy
Lam Hon Yuen Samuel, CEO of an Art Tech company, pointed out that the company is involved in the low-altitude economy and has recently parti


SCMP Interview : X Social Group Unveils Groundbreaking Initiative to Elevate Drone Show Safety Standards
In a recent interview with the South China Morning Post (SCMP), Mr. Samuel Lam, CEO of X Social Group, announced the establishment of a spec


Igniting the Night: St. Paul's Convent School's Student-Created Drone Show Illuminates 170 Years of Inspiration and Innovation"
In a landmark celebration of its 170th anniversary, St. Paul Convent School transformed Hong Kong’s Victoria Harbour into a canvas of light

SCMP Interview: Emphasizing Safety in Drone Shows Through Industry Standards
Samuel Lam Hon-yuen, CEO of X Social Group, emphasized the company's commitment to safety in drone shows. He explained that local organizers

TVB News Interview: Insights from X Social Group CEO Samuel Lam and Aviation Expert Dr. Wen on Drone Reliability and Weather Interference
Samuel Lam, CEO of X Social Group, addressed challenges faced in drone operations, particularly those arising from adverse weather condition

A Spectacular Fusion: National Day 75th Anniversary Fireworks and Drone Show Over Victoria Harbour! - TVB News
This combination of technology and art not only elevates Hong Kong's international image but also contributes significantly to the local eco


Experience the Victoria Harbour Sailing Parade with CHAGEE 霸王茶姬
Get ready for an unforgettable maritime adventure as HKVC Voyages Club partners with X Social Group to present the spectacular Victoria Harb

South China Morning Post Interviews Samuel Lam of X Social Group on the Brand Value of Drone Light Shows
[24th Sept 2024] South China Morning Post (SCMP) features an insightful interview with Samuel Lam, CEO of XSocial Group, highlighting...


X Social Group CEO Samuel Lam Selected as Marketer of the Year 2024 by HKIM
Mr. Samuel Lam emphasized that as marketing professionals, we must possess flexible thinking and cross-platform creative capabilities to tru


ChinaDaily : A Glimpse into the Future: Samuel Lam Hon Yuen on Drone Light Shows and the GBA's Low-Altitude Economy"
Samuel Lam Hon-yuen, CEO of X Social Group, has extended his heartfelt appreciation to China Daily for the opportunity to participate in an

Navigating Challenges: Samuel Lam’s Inspiring Path to Entrepreneurial Success by HKBU Outstanding Alumni Interview
Mr. Samuel Lam Hon Yuen, the dynamic CEO of X Social Group, shared his remarkable journey and the pivotal experiences that shaped his entrep


X Social Group CEO Mr. Samuel Lam Hon Yuen to Discuss Drone Light Show Market Trends in HK on Metro Radio Financial Channel
Mr. Samuel Lam Hon Yuen, CEO of X Social Group Ltd, is honored to return to the Metro Radio studio after a two-year hiatus. He has co-hosted


X Social Group CEO Mr. Samuel Lam to Speak at Cyberport DELF 2024, Honored with Digital Entertainment Leader Award
Mr. Lam has participated in a panel discussion titled "The Role of Public Entertainment in Cultural Tourism and Night Economy." The panel ha

Exploring the Feasibility of Implementing a Low-Altitude Economy in Hong Kong
Mr. Lam emphasized that the potential benefits of drone technology in specific applications, such as medical services, emergency response,


X Social Group's Continued Commitment to Advancing Hong Kong's Higher Education and Community
Mr. Lam expresses profound gratitude for the opportunity to collaborate with this distinguished group of business leaders, all united in the


Hong Kong Embraces the Future of Mega Events: Sea, Air, and Land Showcasing the City's Captivating Blend of Arts, Culture, and Technology
CEO Samuel Lam mentioned that Hong Kong has made concerted efforts to curate a diverse array of events that cater to the discerning tastes


X Social Group Proudly Supports the Voyages Cup Greater Bay Area City League (Summer) 2024 and the Celebration of Hong Kong's Return to Mainland Sailing Parade
The Voyages Cup, the largest sailing race in the Greater Bay Area, was held on June 29-30, 2024. The event was organized by Voyages Cup (HKV

REIGN Fusing Noble Delicacy, Artistry, and Technology: Elevating Product Value and Captivating Discerning Customers. Promoting Cross-cultural Collaboration and IP to Expand Global Market Reach
Samuel, emphasizing the significance of this intellectual property collaboration, underscores how "Moutai symbolizes Chinese culture, while

Art-Tech Fusion: Crafting Brands that Resonate with the New Generation's Demands
Samuel Lam Hon Yuen, the host, proposes that companies and organizations consider organizing "aerial art" events as a means of capturing att


Unleashing the Creative Revolution: REIGN's Web3 Project Makes Waves in Hong Kong
Samuel Lam Hon Yuen, CTO of REIGN, astutely recognized the substantial appreciation potential inherent in Maotai, an esteemed Chinese liquor


Unleash Your Business' Potential: Leveraging Art Technology in Hong Kong's Captivating Cultural Fusion
X Social Group has created classic cases in Hong Kong's art technology field, including the Hong Kong Arts Festival's Metaverse Art Theater,


XSocial, Reign and the Belvedere Museum Vienna Host Exclusive Soirée at K11 Musea Hong Kong
Samuel Lam Hon Yuen, CTO of REIGN, officially announced the partnership between REIGN and the Belvedere Museum Vienna.

Samuel Lam responded to questions regarding the economic benefits of drone light shows during an interview with TVB News and Finance Magazine 02Mar2024
Samuel Lam responded to questions regarding the economic benefits of drone light shows during an interview with TVB News and Finance Magazin


Sing Tao Daily Interview | Drone Company: Diversified Performances Are Not Just for Show - Tourists are Attracted to Drone Shows
amuel Lam Hon Yuen cited the Wan Chai Night Vibes as an example, where drone performances attracted over 250,000 visitors on those days. In
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