Hong Kong, Sept 12, 2024 – Hong Kong X Social Group announced that its CEO, Mr. Samuel Lam, has been awarded the 2024 Marketer of the Year Award by the Hong Kong Institute of Marketing (HKIM).
In his acceptance speech, Mr. Lam expressed his heartfelt gratitude to his business partners and colleagues, stating, "Throughout this entrepreneurial journey, I sincerely thank all my business partners and colleagues; it is your support and hard work that have brought me to this point today."
In this era of Internet 3.0, we are facing unprecedented opportunities and challenges. The stage for brand marketing is no longer limited to traditional forms. Whether it's a post on Xiaohongshu, a viral song on Douyin or the stunning drone light show and sailing parade, all of these are profoundly influencing consumer perceptions and choices.
Mr. Samuel Lam emphasized that as marketing professionals, we must possess flexible thinking and cross-platform creative capabilities to truly engage every consumer. He stated, "This is not just a responsibility; it is a passion for creativity and communication."
Looking ahead, Mr. Lam is eager to collaborate with industry colleagues to tackle upcoming challenges and explore new opportunities. He concluded, "I look forward to facing future challenges together and creating more possibilities."
At the 2024 Marketer of the year Awards Ceremony, other award recipients included Ms. Piony Leung, CEO of Café de Coral Group (SEHK: 0341), and Ms. Tina Zhao, Chief Marketing Officer of McDonald's Hong Kong.
X Social Group will continue to focus on creating innovative marketing strategies to establish meaningful connections between brands and their audiences.
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